Best Digital Marketing Training in Trivandrum, Kerala
Scipy provides best Digital Marketing Training in Trivandrum, Kerala with 100% Job Placement assurance. Get trained from industry Specialists & start your IT career.
📅 3 Months🏆 100% Placement assistance
🏆 100% Placement assistance
Duration3 Months
Season Duration2Hrs/Day
Class ScheduleMonday to Friday
ModeOnline/Offline
Enrolled844+
Language & Tools15+
OverviewModuleApply NowReview
What you'll learn
The Digital Marketing program is a practical, career-focused course designed to equip learners with the skills needed to thrive in the modern digital marketing landscape. Covering everything from foundational principles to advanced marketing techniques, this course prepares participants for real-world roles through hands-on projects, campaign development, and platform-based learning.
Learners dive into key digital marketing domains such as SEO, Content Marketing, Social Media Marketing, SEM/PPC, Email Marketing, and Affiliate & Influencer Marketing. They also gain experience with industry tools like Google Ads, WordPress, MailChimp, Hootsuite, and Google Analytics.
Comprehensive Curriculum
Hands-on Learning
Interview Preparation
Networking Opportunities
Assignments & Quizzes
Internship Report & Evaluation
Mid-term & Final Exams
Certification upon Completion
Introduction to Digital Marketing
By the end of this week, learners will
Understand the scope and significance of digital marketing
Identify the major channels and how they function together
Recognize how digital marketing strategies are applied in real business scenarios
Gain initial exposure to platforms used by digital marketers
Overview of digital marketing
Importance of digital marketing in today's world
Key components and channels of digital marketing (SEO, SMM, SEM, Content
Marketing, etc.)
Traditional vs. digital marketing
Latest trends in digital marketing
Website Development and Optimization
By the end of this module, learners will
Understand the core elements of building a digital-ready website
Be able to create and launch a basic website on WordPress
Apply optimization strategies to improve site speed, usability, and SEO
Ensure mobile responsiveness and good user experience
Basics of website development
Understanding UX/UI principles
Website optimization techniques (speed, SEO, content, etc.)
Understanding domain, hosting, and CMS (WordPress)
Mobile responsiveness and performance optimization
Search Engine Optimization (SEO)
By the end of this module, learners will:
Understand how SEO works and why it matters
Be able to optimize website content for better rankings
Improve site authority through off-page strategies
Perform technical audits to enhance search engine visibility
Apply local SEO strategies to boost geographic reach
Introduction to SEO
On-page SEO fundamentals: Title tags, meta descriptions, headers, content optimization
Importance of keyword research and types of keywords
Understanding domain, hosting, and CMS (WordPress)
Tools for keyword research (Google Keyword Planner, SEMrush)
Search Engine Optimization (SEO)
By the end of this module, learners will
Understand how SEO works and why it matters
Be able to optimize website content for better rankings
Improve site authority through off-page strategies
Perform technical audits to enhance search engine visibility
Apply local SEO strategies to boost geographic reach
Off-page SEO: Link building, backlinking, and domain authority
Technical SEO: Site structure, crawling, and indexing
Local SEO and Google My Business setup
Conduct an SEO audit of a website
Set up Google My Business for a local business
Content Marketing
By the end of this module, learners will
Understand the role of content in the digital marketing funnel
Be able to craft engaging and effective content
Design and execute a content marketing strategy
Use storytelling and writing techniques to build audience trust
Measure and improve content based on data-driven insights
Content marketing strategy and fundamentals
Types of content: Blog posts, infographics, videos, eBooks
Content curation and storytelling
Introduction to copywriting
Measuring content performance (metrics)
Create and schedule a blog post and plan a content calendar
Social Media Marketing (SMM)
By the end of this module, learners will
Understand the mechanics of major social platforms
Develop and execute both organic and paid social media strategies
Create engaging content that aligns with brand goals
Use tools to schedule posts, track engagement, and optimize campaigns
Measure success and ROI using analytics
Overview of social media marketing
Social media platforms: Facebook, Instagram, Twitter, LinkedIn
Creating a social media strategy
Building brand awareness and engagement
Create a social media campaign for a brand or product
Set up and optimize social media profiles for a business
Search Engine Marketing (SEM) and Pay-Per-Click (PPC)
By the end of this module, learners will
Understand how paid search advertising works
Create and manage SEM campaigns using Google Ads
Develop compelling ad copy aligned with keywords and user intent
Monitor and optimize campaigns for better ROI
Make data-driven decisions using PPC metrics like CTR, CPC, and Quality Score
Introduction to SEM and PPC
Google Ads fundamentals
Keyword bidding and targeting
Campaign structure: Campaigns, ad groups, and ad copy
Campaign management and optimization
Digital Marketing Mastery and Strategy
By the end of this module, learners will
Develop full-funnel marketing strategies using multiple digital channels
Execute and monitor email, affiliate, and influencer campaigns
Leverage e-commerce tools to drive conversions and measure success
Integrate analytics into decision-making processes
Be ready to manage and scale digital marketing efforts in professional environments
Email Marketing
Basics of email marketing
Building and segmenting an email list
Designing and sending email campaigns
A/B testing and optimizing emails
Platforms for email marketing
E-commerce Marketing and Analytics
By the end of this module, learners will
Develop full-funnel marketing strategies using multiple digital channels
Execute and monitor email, affiliate, and influencer campaigns
Leverage e-commerce tools to drive conversions and measure success
Integrate analytics into decision-making processes
Be ready to manage and scale digital marketing efforts in professional environments
E-commerce marketing fundamentals: Product listing optimization, product images, SEO for e-commerce
Conversion rate optimization (CRO) and retargeting for e-commerce
Tools and analytics to measure e-commerce success
Optimize an e-commerce product listing and set up Google Analytics for ane-commerce website
Placement Preparation and Industry Practice
By the end of this module, learners will
Be job-ready with a strong resume and portfolio
Confidently present themselves in interviews
Understand the expectations of real-world digital marketing roles
Gain practical experience that can be showcased to employers
Have a clear action plan for securing employment or freelance opportunities
Practical training on live projects in the industry
I did my digital marketing Course with internship at Scipy Technologies. The staff was friendly and helpful and I had a wonderful experience.
– Suresh Suresh
★★★★★
My digital marketing course with internship at Scipy Technologies was an invaluable experience that allowed me to grow both professionally and personally. The team at Scipy was incredibly knowledgeable and supportive, providing clear guidance and constructive feedback that helped me enhance my skills. I was able to work on real-world projects, gaining hands-on experience with SEO, content marketing, and social media strategies. The collaborative environment encouraged learning and creativity, making the entire internship both challenging and rewarding. Overall, it was an excellent opportunity to apply my knowledge, learn new strategies, and advance my career in digital marketing.
– Fahad Basheer
★★★★★
I came to SciPy technologies to do my one month internship as part of my MA Econometrics course. They provide intership at different time period mainly based on Python and machine learning. They have well qualified faculty members, who are ready to help students at every point of study and even after that. SciPy also provides internships in digital marketing and other courses related to articficial intelligence. I recommend this place to any students who are studying econometrics and trying to learn forecasting using python software. Thank you SciPy for giving me a memorable one month. I wish I could do one more month of internship there 💕
– Abel Mathews Alex
★★★★★
My digital marketing internship at Scipy Technologies was a great experience. My mentor Akshay sir was very helpful, providing guidance and support throughout. Rahul Sir was always helpful and ready to assist whenever needed. Thank you sir.
The work was engaging, and I gained valuable skills.
Overall, it was a rewarding opportunity in a positive environment.
– Sooraj Babu
Top Performer Award
ABC Institute • 2023
Excellence in Leadership
XYZ Organization • 2022
Technical Achievement
Tech Foundation • 2021
Our Achievements
Recognized Excellence in Education
We take pride in our outstanding accomplishments and the recognition we've received from prestigious institutions. Our commitment to excellence has been consistently acknowledged through various awards and certifications.
Accredited by international education bodies
Recognized for innovative teaching methodologies
Award-winning faculty members
Consistently high student satisfaction ratings
These achievements reflect our dedication to providing world-class education and fostering an environment where both students and faculty can thrive.
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